Shopper Marketing Manager

Posted on 06-Oct-2017
Application Close Date: 27-Oct-2017
Job Details
Sales & Marketing
Position Type:
Full Time
Job Reference:
Note clipNo File Attached
  • Market leading FMCG organisation
  • Highly recognised consumer food brands
  • Bakery channel opportunity – High performing categories


Goodman Fielder is a leading regional food company across Australia, New Zealand and Asia Pacific. We have a portfolio of iconic and trusted brands that Australians have grown up with and put in their supermarket trolleys every week, including Helga's, Wonder White, Praise, White Wings, MeadowLea, and many more. Our vision is to be the leading and most innovative local food company, creating food that people love. 

In March 2015 Goodman Fielder was acquired by Wilmar International and First Pacific. In partnership we have a strong platform of brands and combined horsepower. Wilmar International has over 450 manufacturing plants and an extensive distribution network covering China, India, Indonesia and some 50 other countries. First Pacific owns 50% of Indonesia's largest food company, Indofood.

The majority of our Goodman Fielder leadership team is based at our head office in North Sydney. The team has full autonomy and decision making authority, meaning our ideas and goals can be made reality without too much red tape. We are passionate about our iconic brands and products, and strive to be the best place to work in Australia. We are currently experiencing times of change and growth with continued capital investment across our business which only means one thing – Exciting times.


About the opportunity:

Across the business, we have an exciting growth strategy which you will be a significant contributor to. We are now looking for an experienced, influential and passionate Shopper Marketing Manager based at our Head Office in North Sydney. This role is an integral member of the Marketing leadership team with management responsibilities within our Bakery Channel. You will be responsible for driving the development and brilliant execution of shopper activation plans through cross-functional collaboration with marketing, sales, field operations and our key customers.



You will be responsible for:

  • Leadership and development of one Direct Report – Shopper Activation Manager
  • Development of the shopper activation strategy and integrated execution plans ensuring alignment with customer and brand strategies
  • Development of GF baking shopper focus and translate shopper and category insights into actionable in-store solutions
  • Formulation of POP shelf strategy that ensures GF brands are displayed on shelf for maximum impact in all accounts
  • Project management of GF and customer led programs, point of purchase projects, POS and exhibitions
  • Fostering strong customer relationships with both internal and external stakeholders
  • Critically evaluating and making recommendations for activities based on commercial return and strategic fit
  • Negotiate strong commercial outcomes with agencies and retailer specific media
  • Provide key contact point for external shopper marketing agencies with full strategy, project and budget management responsibility


To be successful in this role you will need:

  • 6+ years' relevant experience within shopper function and/or Marketing/Sales/Category
  • FMCG organisational experience essential – Food categories highly regarded
  • Experience managing and developing an individual or small team of direct reports
  • Proven experience managing multiple projects with strong leadership skills
  • Strong internal and external stakeholder management
  • Computer and analytical proficiency – MS Office, Aztec etc.


What can we offer you?

With sites spanning across the Australasian region, working as part of a highly driven team at Goodman Fielder, you can expect the opportunity to build your own home grown career across functions, locations and brands.

In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development. At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.


For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.


What are you waiting for? Apply now.