Brand Manager, Premium Loaf

Posted on 09-Nov-2017
Application Close Date: 30-Nov-2017
Job Details
Sales & Marketing
Position Type:
Full Time
Job Reference:
Note clipNo File Attached

Brand Manager – Helga's Health Loaf


  • Leading FMCG organisation
  • Highly recognised consumer food brands
  • Premium Loaf portfolio – Helga's Lower Carb and Helga's Gluten Free


Goodman Fielder is a leading regional food company across Australia, New Zealand and Asia Pacific. We have a portfolio of iconic and trusted brands that Australians have grown up with and put in their supermarket trolleys every week, including Helga's, Wonder White, Praise, White Wings, MeadowLea, and many more. Our vision is to be the leading and most innovative local food company, creating food that people love. 

In March 2015 Goodman Fielder was acquired by Wilmar International and First Pacific. In partnership we have a strong platform of brands and combined horsepower. Wilmar International has over 450 manufacturing plants and an extensive distribution network covering China, India, Indonesia and some 50 other countries. First Pacific owns 50% of Indonesia's largest food company, Indofood.

The majority of our Goodman Fielder leadership team is based at our head office in North Sydney. We are passionate about our iconic brands and products, and strive to be the best place to work in Australia. We are currently experiencing times of change and growth with continued capital investment across our business which only means one thing – Exciting times.


About the opportunity:

We are currently recruiting a Brand Manager based at our Head Office in North Sydney. You will be an integral member of the Bakery Marketing team. You will be responsible for driving profitable growth of Helga's Health Loaf, Australia's leading premium bread brand, and Goodman Fielder's principal flagship brand. 


Responsibilities of the role:

  • Report directly to the Senior Brand Manager for Premium Loaf
  • Critically evaluate and make recommendations for activities based on commercial return and strategic fit
  • Development and implementation of high impact marketing to drive long term sales
  • Lead innovation and renovation to drive incremental profit
  • Translate shopper, consumer and category insights into compelling actions
  • Effectively plan and implement campaigns in collaboration with agency partners
  • Manage range/price/volume mix to optimise sales/returns ratios
  • Advocate brand guidelines and initiatives which build brand equity
  • Build close cross-functional and external stakeholder relationships


Experience required to be successful:

  • Degree qualified in a relevant discipline – Business, Marketing, Communications highly regarded
  • 4+ years' of brand marketing experience gained within the FMCG/Consumer Goods industry
  • Experience in digital marketing campaigns highly regarded
  • Strong internal and external stakeholder management skills
  • Proficient with MS Office, Aztec and Quantium with strong numeracy  skills
  • A natural self-starter with strong persuasive skills and a consultative approach to problem solving
  • Strong communication, negotiation and organisational skills with genuine passion for the consumer foods industry


What to expect from us:

With sites spanning across the Australasian region, working as part of a highly driven team at Goodman Fielder, you can expect an opportunity to build your own home grown career across functions and brands. You will be given authority across; brand range, NPD pipeline, DME allocation and ROI, promotional activity plans/strategies, media insights, and research for innovation, packaging and consumer insights.

In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development. At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.


For more information on this job opportunity or other roles available at Goodman Fielder, please visit our careers page and register your details to be notified of relevant job opportunities as they arise.

What are you waiting for? Apply now!