Marketing Activation Coordinator - Food Service

Posted on 13-Feb-2018
Application Close Date: 23-Feb-2018
Job Details
Sales & Marketing
Position Type:
Full Time
Job Reference:
Note clipNo File Attached
  • Leading FMCG organisation
  • Highly recognised local food brands
  • Creative and developmental Marketing opportunity in Food Service


Goodman Fielder is a leading regional food company across Australia, New Zealand and Asia Pacific. We have a portfolio of iconic and trusted brands that Australians have grown up with and put in their supermarket trolleys every week, including Helga's, Wonder White, Praise, White Wings, MeadowLea, and many more. Our vision is to be the leading and most innovative local food company, creating food that people love. 


In March 2015 Goodman Fielder was acquired by Wilmar International and First Pacific. In partnership we have a strong platform of brands and combined horsepower. Wilmar International has over 450 manufacturing plants and an extensive distribution network covering China, India, Indonesia and some 50 other countries. First Pacific owns 50% of Indonesia's largest food company, Indofood.


The majority of our Goodman Fielder leadership team is based at our head office in North Sydney. The team has full autonomy and decision making authority, meaning our ideas and goals can be made reality without too much red tape.We are passionate about our iconic brands and products, and strive to be the best place to work in Australia. We are currently experiencing times of change and growth with continued capital investment across our business which only means one thing – Exciting times.


About the opportunity:

Across the business, we have an exciting growth strategy which you will be a significant contributor to. We are now looking for a creative, influential and passionate Marketing Activation Coordinator based at our Head Office in North Sydney. Reporting to Head of Marketing, you will be an integral member of the Food Service team, responsible for marketing activation of the Food Service Channel to drive grocery, baking and new category plans, trade marketing for Goodman Fielder Food Service sales group, branded activation and corporate marketing of Goodman Fielder Food Service.


You will be responsible for:

  • Execution of channel strategy plans to drive growth through the application of End User, Distributor and business insights
  • Development of the activation plan focusing on the corporate platform for Goodman Fielder Food Service umbrella branding
  • Development, co-ordination and effective execution of marketing activation plans through cross functional collaboration
  • Collaboration with Digital Team to align on the development of Distributors and End User activation plans
  • Management of the Distributor activation and incentive programs
  • Development of corporate branded materials; product guides, range brochures, POS and trade show materials
  • Supporting the State Sales Teams, QSR & Corporate Accounts teams to develop sales plans, customer insights, trade activation and commercial development
  • Management of sales and marketing calendar and DME expenses
  • Research and category insights
  • Development of training tools
  • Supporting customer presentations, industry trade shows and events


To be successful in this role you will need:

  • 2 years' experience in marketing activation role, Food Service experience desirable
  • Digital and social experience, ideally in B2B environment
  • Knowledge of the sales process or FMCG experience
  • Experience working with customers, third party agencies and internal functions
  • Strong MS Office skills; PowerPoint essential
  • Strong focus on delivery and outcomes, with effective relationship building capability


What can we offer you?

With sites spanning across the Australasian region, working as part of a highly driven team at Goodman Fielder, you can expect the opportunity to build your own home grown career across functions, locations and brands.

In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development. At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.


For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.


What are you waiting for? Apply now.