Channel Manager - Asian | Auckland

Job Description

• Exciting Market Expansion Role where you will Lead Sales Strategy
• Grow Iconic Brands for a FMCG Leader
• Bilingual Role (Mandarin & English)

The Opportunity

We're on a mission to grow our footprint across New Zealand's Asian retail and foodservice channels – and we're looking for a talented, driven Channel Sales Manager to lead that charge.

This is your opportunity to own and execute the channel strategy for a key part of our business. You'll lead a high-performing team of Territory Sales Managers and work closely with our parent company Wilmar to drive product expansion and deliver strong, sustainable growth.

What You'll Do

• Develop and roll out commercial sales strategies targeting Asian retail and foodservice channels across NZ.
• Lead and coach your sales team to exceed volume and profitability targets.
• Set competitive pricing and lead promotional initiatives to drive growth and penetration.
• Identify and build business cases for new product opportunities—leveraging Wilmar's extensive portfolio.
• Take the lead on strategic negotiations with major accounts and key customer partners.
• Drive market execution and performance across a diverse range of FMCG commodities (e.g. rice, oil, flour).

About You
You're a strategic and commercially savvy sales professional who understands how to unlock value in the Asian FMCG channel.

You bring:

• Proven experience in FMCG sales, ideally with exposure to Asian retail and foodservice channels in New Zealand.
• Strong understanding of pricing mechanics, trade promotion, and customer negotiations.
• A growth mindset and ability to spot and seize new product and market opportunities.
• Experience working with commodity products such as oil, rice, or flour is advantageous.
• Ability to influence and build relationships with both internal and external stakeholders.
• Experience leading or coaching sales teams (formal or informal leadership).
• Fluency in both Mandarin and English is essential.

Why Join Us?
At Goodman Fielder, we're about making everyday food better for everyone. With a portfolio of iconic brands like Fortune Rice, Simply Oil, and Meadow Fresh, we're a trusted name in homes and kitchens across the region.

You'll be part of a collaborative and ambitious team, working in a supportive culture where high performance is recognised and rewarded.

We offer:

• A competitive salary and performance-based incentives
• Career growth across functions and business units
• A dynamic, inclusive team culture
• Opportunities to influence and grow an expanding channel

Ready to lead our next chapter of growth in the Asian FMCG market? Apply now.

To learn more about this and other opportunities at Goodman Fielder, visit: careers.goodmanfielder.com.au