Category Activation Manager | Auckland
| Category: | Marketing |
| Position Type: | Full Time |
| Attachments: | No File Attached |
| Application Close Date: | 29-Jan-2026 |
Job Description
The Opportunity
We have an exciting fixed-term opportunity through to mid-August 2026 for a Category Activation Manager to join the Goodman Fielder team in Auckland.
In this role, you'll develop, own and execute in-store activation plans in the retail channel, bringing the category strategies to life for some of New Zealand's most iconic grocery brands. You'll work closely with Sales, Marketing and Category teams, partnering directly with customers to deliver activations that drive commercial outcomes.
This role is ideal for a commercially minded marketer who enjoys working at the customer interface, using data and insight to shape activation plans, and influencing stakeholders to deliver great execution in-store.
What you will do
- Develop and execute category activation plans in the retail channel
- Own the Food & Ingredients in-store activation calendar, ensuring alignment to category and customer strategy
- Partner with Sales, Marketing and Category teams to translate plans into customer-specific activations
- Develop NPD go-to-market plans, providing the field sales team with the right tools to secure ranging
- Champion creative, effective in-store execution that brings strategy to life
- Review sales performance and activation effectiveness, using insights to refine future plans
What you will bring
- FMCG sales or marketing experience in a customer-facing role is essential
- Customer Marketing, Trade Marketing or Activations experience is highly desirable
- Confident communicator with proven stakeholder management and influencing skills
- Strong analytical mindset with the ability to review and interpret sales performance data
- Well organised, commercially focused and comfortable managing multiple projects and timelines
About us
At Goodman Fielder, our purpose is simple — making everyday food better for everyone. We're proud custodians of some of New Zealand's most loved brands, including Meadow Fresh, Puhoi Valley, Molenberg, Nature's Fresh, Freya's, Fortune Rice, Edmonds, Chelsea Sugar and Olivani.
We're driven by our values — We Grow Together, We Keep Things Simple, We Get Stuff Done — and we offer opportunities to grow your career across brands, categories and channels.
Benefits
- Fixed-term contract through to mid-August 2026
- Opportunity to work on iconic FMCG brands
- Collaborative, supportive and high-performing team
- Flexible hybrid working environment
- Get your foot in the door with a leading FMCG business
Ready to bring big ideas to life in-store? Apply now and join Goodman Fielder on this exciting fixed-term opportunity.
