Senior Brand Manager | Auckland
| Category: | Marketing |
| Position Type: | Full Time |
| Attachments: | No File Attached |
| Application Close Date: | 17-May-2026 |
Job Description
The Opportunity
We are seeking an experienced Senior Brand Manager to join our high preforming baking team!
You will lead two of New Zealand's most recognised bakery brands — Nature's Fresh & Freya's — you'll be responsible for shaping portfolio strategy, driving innovation pipelines, and bring campaigns to life — from early ideation right through to shelf.
You'll sit at the heart of the business, partnering cross-functionally to turn insight into action and deliver meaningful growth. If you love building brands, launching new ideas, and seeing your work come to life in-store — this is your moment.
What you will do
- Lead brand strategy and annual planning to drive growth across your portfolio
- Champion consumer-led innovation, taking ideas from concept through to launch
- Plan and execute integrated marketing campaigns that deliver market share and sales
- Own the brand P&L, budgets and performance outcomes
- Partner across Innovation, Category, Sales, Finance and Operations to deliver results
- Continuously optimise the marketing mix using data, insights and creativity
What you will bring
- 5–7 years' FMCG marketing experience
- Proven success in brand growth and innovation delivery
- Strong commercial acumen with experience managing budgets and P&L
- Confident communicator with the ability to influence and lead cross-functional teams
- A growth mindset, energy and passion for marketing and new ideas
About us
We are a leading regional food company across New Zealand, Australia and Asia Pacific, delivering some of New Zealand's most iconic and trusted brands — including Vogels, Molenberg, Freya's, Natures Fresh, Edmonds and Meadow Fresh.
We believe that success comes down to our people. We're driven by our values – We Grow Together, We Keep Things Simple, We Get Stuff Done – and we're committed to creating a workplace where everyone can thrive. With operations across New Zealand and beyond, we offer real opportunities to grow your career across brands, functions and borders.
Benefits
- Hybrid working in a business who supports work life balance
- Join a leading FMCG business with a focus on career development and long-term growth
- Collaborative, fun and high-performing marketing team
- Access to company benefits, discounts and wellbeing initiatives
Ready to build brands, launch new ideas and make your mark?
Apply now and grow your career with Goodman Fielder.