Senior Brand Manager | Auckland

Job Description

The Opportunity

We are seeking an experienced Senior Brand Manager to join our high preforming baking team!

You will lead two of New Zealand's most recognised bakery brands — Nature's Fresh & Freya's — you'll be responsible for shaping portfolio strategy, driving innovation pipelines, and bring campaigns to life — from early ideation right through to shelf.

You'll sit at the heart of the business, partnering cross-functionally to turn insight into action and deliver meaningful growth. If you love building brands, launching new ideas, and seeing your work come to life in-store — this is your moment.

What you will do

• Lead brand strategy and annual planning to drive growth across your portfolio
• Champion consumer-led innovation, taking ideas from concept through to launch
• Plan and execute integrated marketing campaigns that deliver market share and sales
• Own the brand P&L, budgets and performance outcomes
• Partner across Innovation, Category, Sales, Finance and Operations to deliver results
• Continuously optimise the marketing mix using data, insights and creativity

What you will bring

• 5–7 years' FMCG marketing experience
• Proven success in brand growth and innovation delivery
• Strong commercial acumen with experience managing budgets and P&L
• Confident communicator with the ability to influence and lead cross-functional teams
• A growth mindset, energy and passion for marketing and new ideas

About us

We are a leading regional food company across New Zealand, Australia and Asia Pacific, delivering some of New Zealand's most iconic and trusted brands — including Vogels, Molenberg, Freya's, Natures Fresh, Edmonds and Meadow Fresh.

We believe that success comes down to our people. We're driven by our values – We Grow Together, We Keep Things Simple, We Get Stuff Done – and we're committed to creating a workplace where everyone can thrive. With operations across New Zealand and beyond, we offer real opportunities to grow your career across brands, functions and borders.

Benefits

• Hybrid working in a business who supports work life balance
• Join a leading FMCG business with a focus on career development and long-term growth
• Collaborative, fun and high-performing marketing team
• Access to company benefits, discounts and wellbeing initiatives

Ready to build brands, launch new ideas and make your mark?

Apply now and grow your career with Goodman Fielder.