Assistant Brand Manager | Sydney

Job Description

Build brands. Shape culture. Make impact.

Ready to kick-start (or level up) your brand marketing career? We're looking for a Assistant Brand Manager who's curious, commercially savvy, and excited to help build our iconic brands including Helgas, Wonder and Praise.

In this role, you'll bring marketing plans to life across Retail and Foodservice, working alongside a passionate cross‑functional team. You'll partner closely with the Head of Portfolio, Marketing and Senior Brand Manager, playing a hands-on role in shaping campaigns, product launches and brand experiences.

What you will be doing

• Execute brand strategy by bringing our 3‑year and annual portfolio plans to life, driving brand growth, equity and customer preference
• Deliver standout marketing campaigns, supporting innovation, communications, and product launches from concept through to execution
• Own brand projects end‑to‑end, including product extensions, renovations, packaging, digital media (DME) and internal launches
• Turn insights into impact by using data, trends and performance metrics to optimise ROI, pricing, range and volume decisions
• Collaborate and influence across teams and agencies, managing timelines, budgets and stakeholder communications to ensure flawless execution

What you will bring

• 1-2 years experience in brand or marketing roles (FMCG background preferable)
• A degree in Marketing or Business (or similar)
• Exposure to consumer or shopper campaigns
• Strong internal and external stakeholder management skills (essential)
• A growth mindset, strong organisation skills, and confidence juggling priorities
• A collaborative, hands-on approach — you like seeing ideas come to life

Why Goodman Fielder

At Goodman Fielder, we're proud to make some of Australasia's most loved food brands — the kind people grow up with and keep coming back to. When you join us, you're not just building brands, you're helping shape everyday moments for millions of consumers.

• Make real impact with iconic brands – Work on some of Australasia's most loved food brands, with real ownership and the chance to see your work land in market
• Flexibility meets career growth – Enjoy hybrid working and flexible ways of working, without compromising on learning, exposure or progression
• A culture that invests in you – Join a supportive, collaborative team that values curiosity, backs development, and builds future brand leaders

What are you waiting for? Apply Now!!