Head of Marketing - Route Foodservice

Posted on 13-Feb-2018
Application Close Date: 06-Mar-2018
Job Details
Sales & Marketing
Position Type:
Full Time
Job Reference:
Note clipNo File Attached

A great opportunity to make your mark and establish a career within Goodman Fielder

Goodman Fielder New Zealand is one of the largest branded food manufacturers and suppliers in New Zealand, serving customer needs with a portfolio of iconic, trusted food brands that New Zealanders have grown up with and enjoy every day.  Our excellent portfolio of consumer brands includes Vogel's, Molenberg, Freya's, Meadow Fresh, Tararua, Puhoi Valley, Edmonds and Ernest Adams.… just to name a few!

We are passionate about our iconic brands and products, and strive to be the best place to work in New Zealand.  We are looking for talented and passionate individuals to join our business and be part of our success.

Our Opportunity

The Head of Marketing - RFS is an integral member of the Route Foodservice and Marketing leadership teams.  This role has responsibility for leading the development and execution of the key Route Foodservice channel strategy, as agreed by the RFS Leadership Team.

The scope of this role has been broadened to include responsibility for driving the strategic direction and thought leadership of GF, Wilmar and other independent 3rd party product opportunities within the Route and (specifically) Foodservice channels. 

The successful candidate will ultimately be accountable for driving continued RFS productivity through the development and implementation of high impact and increasingly effective marketing, sales and brand plans.

Specifically, this role will:

  • Develop relevant customer propositions through building a portfolio of products and brands that enable significant and sustainable growth
  • Build strong internal relationships with Marketing and lead the voice of RFS within marketing plans
  • Develop & drive the  1-3 year RFS Channel strategy (in conjunction with National Business Manager and Channel) to drive volume and margin growth through a number of critical levers
  • Development of a Route Foodservice product innovation plan
  • Identify new product development on behalf of current and potential customers focused on specific opportunities for growth
  • Development, management and implementation of RFS Operational Rhythm, the output is to ensure best in class ‘Route to Market' sales execution
  • Developing trust and confidence with our internal and external customers, by delivering profitable growth, through the commercial realization of innovative consumer and customer insights


About you

  • Minimum of 5-7  years' experience in Marketing Management at tier 1 companies in marketing and/or sales  leadership positions, preferably within the Route & Foodservice channel
  • Marketing leadership – driving transformation and change, resulting in step change performance improvement
  • Strong communication and negotiation skills to manage cross-functional interfaces
  • Advanced strategic thinking, with strong decision making ability with exceptional business and financial acumen, with a strong creative flair as you drive innovation in the category
  • A relevant marketing or business qualification


This role represents an excellent opportunity, in a key part of our growing business, and will enable you to leverage your exceptional strategic and leadership ability, as you inspire your team through times of change.

With sites spanning across the Australasian region our employees have the opportunity to fashion their own home grown career across functions, locations and brands.  Our aim is to be a destination employer in the food industry where we don't just offer jobs - we offer careers.

To learn more about this career opportunity or to apply online, please click Apply and you will be taken to our careers page.

Interested in other opportunities?  To keep up to date with other Goodman Fielder career opportunities, set up a profile and job alert so we can notify you of any jobs which may interest you.  To set-up a profile please visit our careers page www.careers.goodmanfielder.com.auand click Register to submit your details.