Brand Manager Dairy | Auckland
|Category:||Sales & Marketing|
|Position Type:||Full Time|
|Attachments:||No File Attached|
|Application Close Date:||22-Jun-2019|
Goodman Fielder New Zealand is one of the largest branded food manufacturers and suppliers in New Zealand, serving customer needs with a portfolio of iconic, trusted food brands that New Zealanders have grown up with and enjoy every day.
Meadow Fresh has been making great dairy products in New Zealand for over 50 years. We enable Kiwis to get closer to simple dairy goodness every day. We want to help Kiwi families be healthy & happy and for us that means food that is good for you and makes you feel good.
Reporting to the Meadow Fresh Marketing Manager, as the Brand Manager, you will help to drive the strategic direction for our Meadow Fresh & Naturalea brands.
Key accountabilities of the role include:
- Contribute to setting the annual brand strategy
- Contribute to the long term strategic plans to ensure full innovation funnel and longer-term category vision is implemented
- Drive brand growth
- Develop a good understanding of category dynamics, consumer behaviours & channel
- Help to manage the budget, including DME for the Meadow Fresh team
- Lead NPD process to achieve execution excellence at launch
- Be the brand guardian, champion and advocate of brands in your portfolio
To be successful in your application, you will have:
- At least 3 years' marketing experience in Brand/Product management
- Ideally some new product development experience
- An ability to understand & interpret financial data
- Exceptional organisation and prioritising skills
- An ability to translate consumer insights into brand building & innovation opportunities
- An ability to influence others and take them on a journey
With sites spanning across the Australasian region our employees have the opportunity to fashion their own home grown career across functions, locations and brands. Our aim is to be a destination employer in the food industry where we don't just offer jobs - we offer careers.
Interested in other opportunities? To keep up to date with other Goodman Fielder career opportunities, set up a profile and job alert so we can notify you of any jobs which may interest you. To set-up a profile please visit our careers page www.careers.goodmanfielder.com.auand click Register to submit your details.